Nicotine Strengths


We're often asked exactly what 12mg or 24mg strengths mean for nicotine. In short, it's the amount of nicotine in milligrams, for each milliliter of eLiquid, expressed as mg/mL. Some companies choose to represent this as a percent per solution, which is where you'll see 1.2% instead of 12mg/mL. This means the same thing, just interpreted differently.

Here's A Helpful Chart That Displays Nicotine Levels:

0mg/mL Nicotine


This means that there is no nicotine in your eLiquid mixture. Zero nicotine levels are usually ordered by people who have quit smoking but still have an oral fixation and use an electronic cigarette to satisfy it.

6mg/mL Nicotine


This level of nicotine is the lightest level offered. For people who wish to enjoy the smallest possible nicotine level while still enjoying a full eLiquid taste. This is commonly the last level in "stepping."

12mg/mL Nicotine


On the lower end of the spectrum, 12mg/mL is a comfortable level for people who prefer nicotine, but aren't heavy vapers. This level is also common for people who used to smoke light cigarettes.

18mg/mL Nicotine


This is the middle of the road in terms of nicotine. Most vapers who were former smokers enjoy this level because it delivers the perfect amount of nicotine in each vape.

24mg/mL Nicotine


This is on the high side of nicotine levels and is commonly preferred by people who were formally heavy smokers (about a pack per day). It has a noticeable nicotine level that many former smokers enjoy.

36mg/mL Nicotine


This is the highest concentration of nicotine that we offer our customers. People who prefer this level are usually former smokers with a serious addiction, usually meaning more than two packs per day.

My Nicotine Level Is Too Strong?

When you inhale, does the back of your throat burn uncomfortably? Do you get dizzy or light headed after just a few drags? Do you get a headache after only a light session of vaping? If any of these things apply to you, chances are you're using a nicotine level that's higher than your body is used to. For some people, stepping back on the nicotine level even just one level is enough to alleviate many of these symptoms. However, stepping back on your nicotine level is no guarantee that you'll stop experiencing these symptoms.

Can I Reduce My Nicotine Level At Home?

If you've got some time and a few extra bottles of eLiquid laying around at home, it's easy enough to bring your nicotine level down if you find that it's too high for your liking. The best way to reduce the nicotine without reducing the flavor is to purchase the same flavor with less nicotine and mix the two. For example, if you wanted to take your 24mg/mL eLiquid down, you could buy a lower dose of nicotine in that same flavor and mix the two 50/50. This method allows you to create virtually any nicotine level between 0mg and 24mg, depending on what your ratio is when mixing the two strengths!

Distilled water is an option, though not our favorite. Distilled water is readily available at any grocery store and it's cheap: so it might be a good first option if you're in need of a quick fix. To our taste, eLiquid with distilled water in it  seems to really take away more of the flavor than other options. 

VG will work fine for diluting nicotine levels, though it will tend to thicken the eLiquid. We sell plain VG or you can buy smaller amounts at most health food stores and better grocery stores. When purchasing Vegetable Glycerin, since it is also used as a skin softener, please make sure the label says either "Food Grade" or "USP".

PG will work fine, though we're not sure where you'd get a very small amount of Propylene Glycol. We also sell PG in 16 ounce bottles. If you wanted us to send you a small amount, contact us and we'll work something out!